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Vegan noodles, dumplings and Malaysian dishes: fans of YouTuber WoonHeng Chia have the food blogger’s daughter to thank for her plant-based recipes

  • Malaysian-born WoonHeng Chia’s relatable vegan Asian recipes have made her one of the plant-based cooking world’s most followed food bloggers
  • When she stopped posting videos, fans were concerned. They needn’t have worried – she was adjusting to a move to China, she posted. Up next, her first cookbook

Reading Time:4 minutes
Why you can trust SCMP
WoonHeng Chia is the Malaysian-Chinese creator of Asian vegan platform WoonHeng’s Kitchen. For years, she has been feeding the internet her special brand of plant-based Asian cookery. Photo: WoonHeng’s Kitchen
Charmaine Mok

For years, Malaysian food blogger WoonHeng Chia has been feeding the internet her special brand of no-fuss, vibrant, plant-based Asian cookery – the originally Texas-based vlogger’s recipes would regularly receive hundreds of thousands of views, her platforms inundated with comments and eager follow-up questions.

One of her most popular video recipes – a straightforward guide to making chilli oil – is less than two minutes long yet has amassed more than 383,000 views since it was posted on YouTube a year ago.
In second place is her recipe for vegan creamy miso ramen, posted in 2020, with almost 200,000 views; and a how-to for “perfect texture vegan dumplings with great chew”.
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Then, on June 12, 2022, after sharing an ode to soybeans on her Instagram account – urging followers to check out a new series of soy-based recipes she had just filmed for her blog, WoonHeng, such as pandan soy milk and tofu skin – she simply stopped posting.

Concerned fans dropped messages, checking in. “Miss you and your fun videos! They always bring a huge smile to my face, hope you are going well,” read one. “[Is] everything all right?” inquired another.

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It was not until six months later that Chia re-emerged in Chengdu, Sichuan province, China, posting a series of images of herself and her new surroundings.

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