User-contributed review sites like TripAdvisor and Yelp arouse a herd mentality. Illustration: Mario Rivera

Can you trust TripAdvisor and Yelp, or does ‘wisdom of crowds’ theory fail when applied to online review sites?

  • When it comes to user-contributed review sites, the time-tested theory of collective intelligence fails the grade
  • Just one comment can cause a cascade effect that veers away from the reality, and the fault lies not with technology but humanity
Topic |   Technology

TOP PICKS

User-contributed review sites like TripAdvisor and Yelp arouse a herd mentality. Illustration: Mario Rivera
READ FULL ARTICLE