User-contributed review sites like TripAdvisor and Yelp arouse a herd mentality. Illustration: Mario Rivera
Can you trust TripAdvisor and Yelp, or does ‘wisdom of crowds’ theory fail when applied to online review sites?
- When it comes to user-contributed review sites, the time-tested theory of collective intelligence fails the grade
- Just one comment can cause a cascade effect that veers away from the reality, and the fault lies not with technology but humanity
Topic |
Technology
User-contributed review sites like TripAdvisor and Yelp arouse a herd mentality. Illustration: Mario Rivera