Diane Younes is a great walking advert for Sponge, the mobile hair and make-up service she launched in Hong Kong last week. Her make-up is perfectly applied, her hair elegantly pulled back from her face.

“Sponge is for the modern woman, whether she’s a career woman, a mum, a social­ite, or all of these things,” says Younes, who left her job as a corporate lawyer in New York to move with her partner to Hong Kong, where she decided to follow her passion and set up the company. “We are an on-demand service and we take our hair and make-up services to the home, office, hotel or an event with the click of a button.”