Prospective buyers are offered “the world” by the copywriters employed to sell the Cullinan West II development, in Sham Shui Po. Picture: Edward Wong
Jason Wordie
Opinion

Opinion

Then & Now by Jason Wordie

Why Hong Kong’s copywriters peddle tired clichés, pretentious words and the illusion of grandeur

From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché

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Prospective buyers are offered “the world” by the copywriters employed to sell the Cullinan West II development, in Sham Shui Po. Picture: Edward Wong
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