While it may take 3,000 litres of water to produce a single cotton T-shirt, thinking about the toll levied by the fashion industry on the environment, it’s easier to imagine the mountains of discarded clothing than the resources that go into making garments. In Hong Kong, 300 tonnes of textile waste heads to landfills each day, while four in 10 Hongkongers admit to having thrown clothes away after just one wear, according to non-governmental organisation Redress. Mainstream retailers such as H&M and Zara offer donation bins that funnel unwanted clothes to charities, while some smaller companies are assigning new value to second-hand items. Launched in February last year, 2Hand is a clothing consignment service designed to promote sustainable shopping in a city where the trend for vintage clothing has not yet taken hold. The company will pick up unwanted high-quality garments and take a cut of the sales price, while buyers can browse through hundreds of items online or at 2Hand’s shop in Kwun Tong. The stock is focused on luxury items: currently listed are a Chanel handbag for less than half of its original price, a brand new Louis Vuitton blazer and a pair of limited edition men’s Supreme x Nike trainers. “It’s a win-win-win situation,” says co-founder Connie Yong Kit-ying. “We help the consignor offload their clothes and get money in return, buyers can shop well for less, and it helps the environment.” New members can use the service for free up to the first 10 items. Then it’s HK$300 a year, which includes two pickups as well as a HK$300 voucher to redeem in the shop. When an item sells, the consignor receives between 50 and 70 per cent of the price. The service was founded by Yong along with friends Ernest Chan Cheuk-kay and Leung Ka-weng, whose combined experience in entrepreneurship, education and fashion gave them the insight and skill set to tackle a problem each felt strongly about. “People in Hong Kong shop a lot, and have tonnes of idle clothing at their home so they’re discarding things every day,” says Yong. “People now shop a lot online, buying Korean and Taobao fashion, which is low quality and cheap, so you don’t feel the impact of discarding it. A circular economy involves people passing on items they no longer use but also buying second-hand to make a sustainable cycle.” To help second-hand shopping catch on with the younger crowd, the company runs social media campaigns, gives styling tips and holds auctions via Facebook Live. “We want to bring hype to second-hand and show young people it’s fashionable and fun,” Yong adds. Green has never looked so good. For more information, go to green2hand.com .