Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, explains how playing StarCraft changed his life.
Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, explains how playing StarCraft changed his life.
Technology

Why playing StarCraft is like running a business and how the video game changed a tech firm founder’s life

  • Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, started playing StarCraft around nine years old
  • You’re always thinking of trade-offs in the game, he says - at any point, you have to decide what to invest in and pay attention to, with imperfect information

Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, explains how playing StarCraft changed his life.
Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, explains how playing StarCraft changed his life.
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