A McDonald’s Snoopy promotion in Hong Kong in 1998 gave away a different toy for 28 days. Police were called to various outlets to prevent violence over queue jumping. Photo: Robert Ng
A McDonald’s Snoopy promotion in Hong Kong in 1998 gave away a different toy for 28 days. Police were called to various outlets to prevent violence over queue jumping. Photo: Robert Ng

When McDonald’s asked Hongkongers to eat junk food once a day for a month to collect Snoopy toys, and fights broke out

  • In Hong Kong in 1998, a McDonald’s promotion involved buying a meal every day for 28 days to collect 28 Snoopy figures
  • Police had to be called to outlets to prevent violence over queue jumping and one man was arrested for falsely offering the toys for sale

A McDonald’s Snoopy promotion in Hong Kong in 1998 gave away a different toy for 28 days. Police were called to various outlets to prevent violence over queue jumping. Photo: Robert Ng
A McDonald’s Snoopy promotion in Hong Kong in 1998 gave away a different toy for 28 days. Police were called to various outlets to prevent violence over queue jumping. Photo: Robert Ng
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