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Travellers' ChecksJapan aims to turn love hotels into Olympic accommodation
Push to make up for shortfall of beds for 2020 Games visitors comes as first English-language website to 'introduce love hotel culture' launches, writes Adam Nebbs
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The Japanese government is encouraging some of the country's more than 10,000 short-stay love hotels (or rabu hoteru) to convert into "normal" hotels in the run-up to the 2020 Tokyo Summer Olympics, according to local news media. The move comes amid worries there will not be enough accommodation in and around Tokyo for the millions of foreign tourists projected to arrive during the Games. (The idea isn't entirely original; a reported 4,000 love hotels in South Korea were rebranded "world inns" during the 2002 Fifa World Cup.)
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Coincidentally, a Japanese company has just launched "Loveinn Japan", the first English-language website aimed at "introducing the culture of love hotels to the world!" The smart-looking site explains that while these facilities were once considered "cheap, somewhat unclean places", they are now "clean and luxurious accommodations not only for romance, but also for parties and reasonable overnight stays". A "First Visit" manga cartoon (above) does its best to make staying in a love hotel seem like the obvious choice for straitlaced foreign travellers in search of a cheap and interesting place to stay. A detailed photo-pictorial guide explains how to use the automated check-in and checkout procedures, as well as the many in-room amenities, and there are listings for hotels across the country, although direct online booking will not be available until next year. For your virtual key to the hitherto inscrutable realm of rabu hoteru, visit www.loveinnjapan.com.
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