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‘Storytelling’ hotel MACq01 opens in Hobart, Tasmania

Luxury hotel pays tribute to Australian island's host of weird and wonderful historical characters

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MACq 01 Hotel, Hobart, Tasmania.
Georgia Rickard

What is it? Hobart’s newest luxury accommodation, and the world’s first “storytelling hotel”, according to its owners.

Back up a second. What exactly is a storytelling hotel? Good question, and one Australians have been scratching their heads over since the project was announced. Tasmanians have a reputation for oddball initiatives and the name alone of this project hints at something unconventional. With Federal Group’s clout attached, expecta­tions have been high: the masterminds behind seven-star Saffire Freycinet (two hours up the road) would surely produce Tasmania’s next big luxury success, locals reasoned.

So, what’s it like? Allow us to answer that with a story: in the early 1800s, this pristine island was considered the loneliest place on Earth. Britain’s worst criminals were sent here, ostensibly to contemplate their crimes but really to establish colonial rule and carve a new civilisation out of an isolated wilderness. Tasmania would become the home of a frontier town, Hobart, which attracted scoundrels and saints – personalities as extreme as the circumstances.

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The hotel lobby.
The hotel lobby.
Five generations later, Tasmania might more often be associated with its revolutionary art museum, Mona, but outlandish travel experi­ences are a direct result of the unusually high number of rule breakers, trailblazers and convention-defying creative types who live here. Filled with characters of all colours, Tasmania was always going to be a breeding ground for larger-than-life stories. MACq01 has merely taken this cultural trait and woven it into a hotel experience both luxurious and playful.
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