Digitally savvy, interested in authentic experiences and keen to understand the local culture – independent Chinese travellers have ventured far from their flag-following guided-group forebears. Photo: AP
Mercedes Hutton
Opinion

Opinion

Destinations known by Mercedes Hutton

How Chinese tourists have changed over the past decade – from flag followers to free spirits

  • The 2010s were the decade that brought mass Chinese tourism to the world and these travellers did not fail to make an impression
  • Despite not having shaken the image of busloads of boorish bumpkins, many now prefer independent exploration
Digitally savvy, interested in authentic experiences and keen to understand the local culture – independent Chinese travellers have ventured far from their flag-following guided-group forebears. Photo: AP
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