In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
Mercedes Hutton
Opinion

Opinion

Destinations known by Mercedes Hutton

Tourism New Zealand takes aim at social media users’ tedious lack of originality online

  • Tourism board viral ad urges New Zealanders to get imaginative by sharing more original material
  • Comedian Tom Sainsbury mocks the tropes of hot dog legs, hot tubs and summit spread-eagles 

In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
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