In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
Mercedes Hutton
Opinion

Opinion

Destinations known by Mercedes Hutton

Tourism New Zealand takes aim at social media users’ tedious lack of originality online

  • Tourism board viral ad urges New Zealanders to get imaginative by sharing more original material
  • Comedian Tom Sainsbury mocks the tropes of hot dog legs, hot tubs and summit spread-eagles 

Mercedes Hutton
Mercedes Hutton

Updated: 8:45am, 10 Feb, 2021

Why you can trust SCMP
In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
In a new viral video campaign, Tourism New Zealand takes aim at unoriginal content posted to social media. Photo: Shutterstock
READ FULL ARTICLE
Mercedes Hutton

Mercedes Hutton

Mercedes Hutton is a Hong Kong-based journalist. She joined the Post in 2018, where she writes about culture, the environment and history for Post Magazine, and covers travel and tourism in Asia in a weekly column, Destinations Known.