A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board
A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board
Mercedes Hutton
Opinion

Opinion

Destinations known by Mercedes Hutton

Why Singapore is banking on a cartoon to keep Indian tourists interested in the Lion City, a ‘perennial favourite among Indians as a family destination’

  • The Singapore Tourism Board’s launch of a cartoon aimed at Indian kids is presumably in the hope of encouraging post-pandemic travel from India to Singapore
  • A 2016 Facebook study found that a staggering 64 per cent of parents believed their children influenced their decisions on where to go on holiday

A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board
A scene from the Singapore tourism board’s cartoon series ‘Chhota Bheem – Adventures in Singapore’, which takes characters Chhota Bheem and his friends to attractions such as Jewel Changi Airport. Photo: Singapore Tourism Board
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