Destinations known | Why South Korea makes the best tourism videos, putting the ‘Hello Hong Kong’ campaign to shame
- South Korea’s ‘Feel the Rhythm of Korea’ videos – some featuring BTS – give a masterclass in tourism video making, taking viewers under the skin of the country
- The first video for the new ‘Hello Hong Kong’ campaign, featuring Chief Executive John Lee, has been described by experts as ‘embarrassingly bad in execution’
Korea produces the best tourism videos – there, we’ve said it.
Tourism videos have been in the news of late, with the launch of the “Hello Hong Kong” campaign, designed to remind the world that our little city still exists and would like some folks to visit again, thank you very much.
A slicker commercial – featuring Canto-stars Aaron Kwok Fu-shing, Kelly Chen Wai-lam and Sammi Cheng Sau-man – was better received, but still drew criticism for its lack of imagination and an appeal likely to register only with local audiences. Fairly mature ones at that, with all three stars already in their 50s.
But maybe that’s the point of the initial videos, to ramp up the excitement among Hongkongers – after all, 80,000 of those 700,000 free air tickets are earmarked for folk in the city, so that they can join in with the fun (by escaping).