Rad Hourani has found success in the niche concept of genderless dressing

Women borrowing clothes from their boyfriends is nothing new, but designer Rad Hourani wanted to take the concept a step further. So what better way to combine the best of both worlds than by launching the world's first unisex designer collection?

"I used to shop a lot but never found what I was looking for. There was always something missing - clothing was always categorised, whether it was tough, vintage, rock 'n' roll or gothic. I wanted to cut away everything and find something that couldn't be defined. Who says we can't cross boundaries with clothes? Fashion shouldn't discriminate," says the 30-year-old designer.

As a former stylist and model scout, Hourani has experienced all facets of the fashion industry. Born in Jordan, he used to tag along on his mother's visits to the dressmaker where he learnt everything about fabric, style and fit ("I always got mad when she went without me," he remembers). At 16 he moved to Montreal, Canada and became a model scout, before dabbling in styling at the encouragement of his friends. After conquering the local fashion scene he felt ready for bigger and better, and headed to Paris at just 23.

It was in the fashion capital that he really came into his own, working as a stylist with high-profile photographers and fashion houses such as Lanvin, Balenciaga and Chanel.

All the while at the back of his mind he began formulating an idea for his eponymous label.

"The way I sketch is almost like a psychologist - it's undefined. I don't limit myself because I'm not constricted by male or female. It took a year to perfect the unisex shape which I'd describe as a straight line that gives you a longer body. I am not attracted to clothes that make you look lazy - I like it sleek and sharp. There's a certain elegance that I am attracted to."

Launched in 2007, his label quickly caught the attention of celebrities like Jared Leto, and editors hailed Hourani as the new Rick Owens. His shows became a hot ticket during Paris Fashion Week not only because of his style, but also for his collaborations with renowned stylists like Patti Wilson and an edgy cast of models.

Using a predominantly black palette, Hourani's androgynous silhouettes can best be described as powerful and futuristic, punctuated with refined details and luxe fabrics.