Linda Farrow brings 10th Anniversary Celebration to Hong Kong

British luxury eyewear brand Linda Farrow is hosting a series of celebrations across the globe for the 10th anniversary of its relaunch. Following its high-profile collaborations with fashion houses such as Nicholas Kirkwood and Agent Provocateur, Linda Farrow made its stop in Hong Kong.

The Hong Kong leg of the celebration took place at Puyi Optical's flagship store in Tsim Sha Tsui. Models wore the brand's latest collaboration with the local luxe eyewear retailer to kick-start the party. The brand's co-founders and creative directors Simon Jablon and wife Tracy Sedino joined Puyi Optical founder Jeffery Yau at the celebration.

Guest-of-honour, actress Janice Man, shared her styling tips on stage. Magician Louis Yan provided entertainment for the crowd.

OVERHEARD A rabbit out of a hat? I wish the magician pulled out those fabulous Linda Farrow sunnies instead.

CHIC CHAT with Jeffery Yau

Why did you decide to start Puyi Optical?
Because I saw a gap in the market for luxury eyewear.

You also run a fine watch business.
Watch retailing taught me a lot about luxury. Like eyewear, watches are something you need to be very knowledgeable about in order to run a business. That said, what works with watches can't be directly applied to eyewear.