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Loewe CEO Lisa Montague believes in pushing boundaries

It is really important. I always think of it as a foundation for us to look [ahead] ... we have the authenticity of that heritage. We can take the expertise and draw from it. It's not to repeat [what we do] but to take inspirations from them. With 170 years of history, there's plenty in the house. Our only challenge is to find new ideas.

Yes, it was. It's an old brand, but it's been through many changes. Spain has been through many changes. People are open to changes. Now we have a new period of change coming, and I'm really excited about the next chapter.

Not necessarily. Although he is definitely bringing new creative direction and inspiration, Loewe is primarily a leather goods house. [He] is strong on clothing, and I'm sure the collections will reflect that. I don't see the business dynamics changing, though. We'll always be strong on leather goods because that's what we do. In a way, the heart of the house is in its atelier.

Our task is to move the fashion world forward. If you stand still, the world moves ahead of you. That's why we are constantly looking to push boundaries. We combine the innovation and talent of someone young and forward-looking with the heritage and authenticity of our house. Jonathan's design concepts require precision to execute - not many houses can deliver that.

Our strategy over the last couple of years has been to keep a close connection with customers without expecting them to buy. Spain has less money today, that's a fact. That's why we have the Loewe Foundation. We have worked on art projects, and we have supported cultural activities. We can have a dialogue with our customers without selling handbags.

It was a wake-up call. Stuart has been with us for six years, and he's left behind a great legacy. We can take that forward to our next chapter.

A: Balance and determination [are the keys]. Find the balance that works for you. People's ambitions vary. Women's own perceptions of their abilities often hold them back. [They have to set themselves free] and go for it.

 

This article appeared in the South China Morning Post print edition as: Bright ideas
Luxury CEOs

Lisa Montague talks to STYLE about heritage and luxury in an evolving world