Estée Lauder signs Kendall Jenner

It's no surprise that Estée Lauder has signed social media sensation Kendall Jenner, who has more than 30 million fans across Instagram, Twitter and Facebook, as the new face of the brand. After her Fashion Week Marc Jacobs debut in February, Jenner has since walked the runway for many leading fashion brands and has worked with world renowned photographers.

Under her contract with the beauty brand, Jenner will appear in digital, TV and print advertising campaigns and play an active role in creating social media content.