In an interview with the South China Morning Post, Audemars Piguet CEO François-Henry Bennahmias confirmed that the brand would be pulling out from the 2015 Watches and Wonders in Hong Kong in September.
"The original purpose has changed from what we were told before. We were told we didn't have to launch new products. However, some brands insisted on doing that so everyone has had to,” says Bennahmias, whose motto has been "fewer, bigger, better"' since he took over the company two years ago.
"So we've decided not to do [Watches and Wonders] anymore. As an independent, we had the freedom to do that," he adds.
Watches and Wonders, which made its debut in 2013, is Asia's leading event in haute Horlogerie and is presented by the exhibitor committee of Salon International de la Haute Horlogerie in Geneva. Participants include major fine watch maisons under the Richemont group including Cartier, Jaeger-LeCoultre, Vacheron Constantin and more.
The 2015 edition of Watches and Wonder is scheduled to open its doors in September at the Hong Kong Convention and Exhibition Centre. Last year's event was carried out at the height of the Occupy Central protests.