Recently in town for the star-studded launch of the reformulated White Caviar Illuminating Moisturizing Cream, Daniel Stangl shares with us the secrets of the Swiss brand’s success and some top tips for skincare. How has the brand and products evolved over time? When we started in 1978 with only nine products, it was always La Prairie’s mission to provide the best in terms of excellence, performance and science. We try to incorporate the latest insight into skin biology, ingredients, technologies, packaging and design to provide and create state-of-the-art products for our consumers. But at the heart of La Prairie, luxury, Swissness and state-of-the-art science, performance and innovation have always been the basis of everything we have done in the past 35 to 37 years. We evolved but never wandered away from our roots and heritage. Could you describe what you mean by “Swissness”? I’m Swiss, and the quality of Switzerland is what we call precision. It’s quality, it’s craftsmanship like mechanical watches, it’s innovation. In Switzerland, we don’t have any resources other than the brain. We don’t have oil and we don’t have gold, so innovation is a very important part of what we call “Swissness”. How do you pick the right products for your skin? Too many women pick products because they heard from their friends that they’re great. It really comes down to analysing your skin condition and needs. Once you know about your needs, which are often determined by your genetic predisposition, then you can start thinking about: where do I live and in what climate? Do I live in a big city with a lot of pollution, or do I live somewhere where it’s very cold or very warm and humid? All these external factors, plus lifestyle – do I sleep a lot, or do I enjoy nightlife? – have to be considered. It’s important to at least come up with a skincare regimen that has adequate cleansing. This is so important because you can do so much damage to your skin if you cleanse the wrong way. Then it’s about moisturising, because moisture is the basis for life and also for the skin. If you have dry skin, then the skin barrier does not work properly. If the skin barrier is down, foreign molecules or microbes can penetrate and cause inflammation. And thirdly, of course, protection against UV rays is important. The best thing you can do is to prevent and protect, because once the damage is done, it’s usually too late [to reverse it]. Can you share some beauty tips for Asian skin? Whether Asian, Caucasian or African, you need to cleanse your skin in a very gentle way. Depending on the condition of your skin, whether more oily or more dry, you have to moisturise and protect your skin. Regarding the differences between Asian and Caucasian skin, we know Asian skin is more vulnerable, especially the very outermost layer of the skin, to mechanical stress. Be more careful about the outermost layer of the skin and also the layers below it – this means strengthening and retexturing the skin is probably good advice for Asian skin. Be gentle and don’t overdo it.