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Valentino opens flagship store in Rome

There's no stopping Valentino's creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli. After creating an internet frenzy by having stars Ben Stiller and Owen Wilson hit the runway during the label's Paris Fashion Week show, the dynamic duo has another great presentation: the opening of a new flagship store in Rome.

Chiuri and Piccioli designed the store alongside David Chipperfield Architects. The store, the maison's largest yet, is located in the heart of bustling Piazza di Spagna, right next to the Valentino headquarters in Palazzo Mignanelli. The store will carry women's and men's collections, and will also be the first Valentino boutique in Italy to carry made-to-measure men's denim.

There's no stopping Valentino's creative directors, Maria Grazia Chiuri and Pierpaolo Piccioli. After creating an internet frenzy by having stars Ben Stiller and Owen Wilson hit the runway during the label's Paris Fashion Week show, the dynamic duo has another great presentation: the opening of a new flagship store in Rome.

Chiuri and Piccioli designed the store alongside David Chipperfield Architects. The store, the maison's largest yet, is located in the heart of bustling Piazza di Spagna, right next to the Valentino headquarters in Palazzo Mignanelli. The store will carry women's and men's collections, and will also be the first Valentino boutique in Italy to carry made-to-measure men's denim.

This article appeared in the South China Morning Post print edition as: Empire building