Famous British singer and songwriter Sam Smith just made his debut in Balenciaga’s men’s autumn/winter campaign. The brand features its new face and its new collection in black-and-white photographs with mysterious, dimmed lighting, while Smith expresses thoughts and emotions through body language.
The designs for the new season are inspired by the pure forms found in nature, representing a sense of calm and timeless aesthetics.
The singer has been enjoying the collaboration so far and describes it as “a dream come true”. Balenciaga’s creative director, Alexander Wang, says Smith represents both sensitivity and power – the dual qualities of the Balenciaga man.
Here's a sneak preview of the brand's upcoming campaign video: