Italian brand Prada is on a quest to find emerging writers. Launching the third edition of PRADA JOURNAL, the maison has once again teamed up with Giangiacomo Feltrinelli Editore to seek new creative talent.



The poetic theme this year is: “Illuminations, shadows and mirages. Things are not always what they seem.”

It is again inspired by the Prada Journal collection of optical frames, a key tool in allowing individuals to explore the world through different lenses.

A panel of prestigious international literary experts – to be revealed in due course – will select the winner. Previous jury members included Tishani Doshi, Carlo Feltrinelli, Paolo Giordano and Colum McCann.