5 times dogs stole our heart in luxury campaigns

2015 has definitely been the year of the dog when it comes to luxury brand campaigns, with more and more brands tapping into the trend and partnering up with adorable pooches to showcase their designs.

Make way, Choupette. The internet has new fashionable furry muses now.

Here are some of our favourites:

Jimmy Choo

 

Good Morning Hong Kong! Our favourite @instagram celeb dog Jimmy Choo @rafaelmantesso inspired a collection for @jimmychoo Read more about the collection on our site, link in profile. #jimmychoo #bullterrier #picoftheday #instadog #choohound

A photo posted by Style_SCMP (@style_scmp) on

Luxury brand Jimmy Choo reached out to Instagram-famous puppy Jimmy Choo for a collaboration. The bull terrier became famous as the star of artist Rafael Mantesso’s Instagram and now finds himself the star of the brand’s #ChooHound capsule collection.

Tod’s

 

Be part of the Tod’s story and upload your picture to gommino.tods.com, for a chance to be featured as the next Gommino of the day. #todsgommino #dotsoflife

A photo posted by Tod's (@tods) on

Italian brand Tod’s began their Dots of Life campaign by inviting customers to share images of them stylishly wearing the brand’s apparel. The campaign has now extended to include our favourite four-legged friends. The brand has asked customers to share pictures of their Gommino loafers and their dogs, which are shared by the brand on its social media platforms.

Karen Walker

 

"I pretended I was Beyoncé. I think that is just the normal thing to do right now when you want to feel brave and hot.” - modelling tips from the pro, @toastmeetsworld (looking fierce in KW Starburst Frames) #beyonce #ToastMeetsKaren #toastmeetsworld #karenwalkereyewear

A photo posted by Karen Walker (@karen_walker) on