Unlike its fashion counterparts, Brioni chooses not to feature pop stars or famous faces in its autumn/winter ad campaign. Instead, the French couture house has invited four renowned contemporary artists to be the models in its ad campaign, which makes everything so much more interesting.

Shot by the famous American photographer Collier Schorr and curated by Nicolas Trembley, the black-and-white campaign - featuring Swiss performance artist John Armleder, Swedish literary artist Karl Holmqvist, Swiss symbol art creator Tobias Madison and New York-based post-conceptual artist Seth Price - conveys the message of a Brioni man: creative and charismatic.

The images show the different emotions and personalities of the four artists, and capture every detail from the delicate material to the pattern of lining in the autumn/winter collection.