Mercedes-Benz is not only good at making cars, but also bold at taking the lead to adopt digital interaction in its marketing strategies. This year, in addition to the upcoming launch of the Mercedes-Maybach Pullman, the German carmaker is going to open a Mercedes me Store in Hong Kong. The store will offer virtual and actual hands-on experience of the brand and its products.
The store is a collaboration with its Hong Kong dealer Zung Fu Company and new partner Maximal Concepts. The store on Queen's Road Central, will offer innovative services combining vehicle presentation with food, events, information and digital interaction in a lifestyle environment. From now on, you can enjoy intimate services such as smartphone access to your car and a personalised Mercedes-Benz homepage.