Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens
Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens

Luxury brands focus on innovation and design to target millennials

'The 50-year-old customer wants to know their lovely product is made in Italy. The 25-year-old is more concerned that it's on sale, no child labour was involved, and that there's a story in the design'

Topic |   Millennial style
Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens
Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens
READ FULL ARTICLE