Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens
Luxury brands focus on innovation and design to target millennials
'The 50-year-old customer wants to know their lovely product is made in Italy. The 25-year-old is more concerned that it's on sale, no child labour was involved, and that there's a story in the design'
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Younger customers today are interested in the story behind a brand or a product. Illustrations: Craig Stephens
