Shiseido celebrates the eyes with charity photo exhibition
Joanne Lam
EVENT SHISEIDO ULTIMUNE APPLE OF YOUR EYE PHOTO EXHIBITION
WHERE HARBOUR CITY, TSIM SHA TSUI
: Eyes are the windows to one's soul. With that in mind, beauty brand Shiseido celebrated the launch of its new product with a charity photo exhibition, showcasing the most precious things in the eyes of esteemed pioneers from different walks of life shot by renowned photographers Wing Shya and Chen Man.
The exhibition was open to the public and visitors were also invited to create their own "Apple of Their Eye" photographs to upload onto social media platforms. For each photo, the brand donated HK$10 to Orbis.
Celebrity guests Cherie Chung, Kelly Chen, Kary Ng and Andy Hui, who starred in the campaign, toasted to the opening of the exhibition. Chung, being an avid photographer herself, also contributed her own photographs to the exhibition. Also spotted on scene admiring the photos were Nicola Cheung and Candice Yu.
OVERHEARD I love the campaign name: the Apple of Your Eye. How poetic.
What do you think of the "Apple of Your Eye" campaign?
I think this idea is very interesting. Our eyes are windows to the world, and I feel great to contribute to charity.