On-demand luxury cars, private jets, jewellery, watches and even art are gaining popularity

The trend of renting luxe products such as cars, jewellery and watches has become increasingly high-end

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Josh Sims

Josh Sims

Josh Sims is a london-based writer and editor contributing to the likes of The Times, CNN, The Economist and Wallpaper, among other titles. He's the author of several books on style and design, the latest being 'Men of Style' (published by Laurence King)