Salvatore Ferragamo celebrates reopening of Elements store with cocktail party

EVENT SALVATORE FERRAGAMO STORE REOPENING COCKTAIL
WHERE SALVATORE FERRAGAMO BOUTIQUE, ELEMENTS MALL

: Luxury Italian maison Ferragamo unveiled a new look for its Elements mall boutique. To celebrate the event, the brand invited our city's fashionable elite and VIP customers to a soiree. We spotted model-couple Anthony Sandstrom and Jocelyn Luko-Sandstrom catching up with photographer Sean Lee-Davies, and actress Karena Lam admiring the brand's exquisite leather goods. Also on scene was fashionsita Feiping Chang and party frequenter Sue Lynn Hwa.

The brand is proud of its craftsmanship, says James Ferragamo, women's and men's shoes and leather goods division director. And to celebrate the reopening of the boutique, a craftsman was especially flown in from Florence to demonstrate the brand's skills. Guests were delighted and we even spotted actor Julian Cheung sharing a laugh with the hardworking craftsman. 

OVERHEARD I love these adorable canapés which are shaped like the brand’s bags. They’re almost too cute to eat.

with James Ferragamo

How important is heritage to the maison?

Salvatore Ferragamo's heritage has been kept alive through generations and is essential to the development of the brand because it is our essence. We focus on the brand’s “inherited legacy” dictated by my grandfather. Our creativity and ongoing search for innovation, the value of made-in-Italy products, and top-quality craftsmanship play an important role in our business. We are proud of our legacy and we consider it a veritable patrimony: without it Ferragamo would not have been able to grow and establish itself as one of the leading Italian luxury brands and an example of successful entrepreneurship.