TheOutnet.com comes to Hong Kong with more than 250 designer labels, including its own Iris and Ink

It's time for a bit of e-tail therapy in Hong Kong with TheOutnet.com a division of Net-A-Porter Group. Hongkongers were introduced to TheOutnet.com and its own brand, Iris and Ink, last month by its president Stephanie Phair, who has been responsible for leading the site's strategic direction since 2009.

TheOutnet.com has more than 250 designer labels and sells over 10,000 pieces at any time. In the upcoming spring/summer collection, Iris and Ink will deliver a modern update on classic styles. The brand will be available to local shoppers later this month.