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Burberry celebrates British heritage and craftsmanship at Pacific Place flagship store

STORYVivian Chen
Joey Yung and Wyman Wong check out the craftsmanship and materials at the work stations #stylescmp
Joey Yung and Wyman Wong check out the craftsmanship and materials at the work stations #stylescmp
Burberry

The British fashion house kick-started the holiday season at its flagship store in Pacific Place

EVENT Burberry British Heritage and Craftsmanship Celebration
WHERE Burberry Flagship Store, Pacific Place

Folks at Burberry know the key of festive gifting is to be personal. The British fashion house kick-started the holiday season at its flagship store in Pacific Place. Work stations were set up to demonstrate the craftsmanship behind Burberry's iconic heritage trench coats and made-in-Scotland scarves. A skilled calligrapher was booked to create personalised gift cards for guests. More than 580 guests attended the party. The stellar guest list includes celebrities and socialites, such as Joey Yung, Aarif Rahman, Pakho Chau, Wyman Wong, Feiping Chang and Antonia Li. British singer Clare Maguire and DJ Arthur Bray entertained the crowd. 

OVERHEARD These personalised cards are so beautiful- they make me want to sign up for calligraphy classes.

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CHIC CHAT with Feiping Chang

What's your autumn-winter must-have?

Definitely a cape or a poncho.

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