Event BMW 7 Series launch party
Where Hong Kong Convention and Exhibition Centre

Happenings: An icon of modern luxury, the BMW 7 Series is one of the most in-demand cars in the city. The new 7 Series was launched in Hong Kong to a crowd of over 300 guests at a grand gala dinner. Guests including Stephen Hung, Sean Lee-Davies, Gigi Chao, Sean Yeung, Mikki Yao, Real Ting and Helen Rong had the chance to get the full experience of the new BMW design and all its technological advancements. The real highlight was when renowned singer Miriam Yeung arrived on stage atop a brand-new slate grey BMW 7 Series to croon out favourite tunes, including classics like Fly Me to the Moon, to entertain the crowd. 


CHIC CHAT with Sean Lee-Davies

What is your exhibition "Love Is Wild" about?

We've lost nearly 50 per cent of the world's animals in the last 40 years, according to the WWF. I wanted to evoke a connection to nature, to show that we are guardians of the planet rather than the ultimate consumer. The exhibition contains a mixture of pure wildlife photography and also of celebrities standing as close as possible to wild or orphaned animals.

How has the response been?

Our launch in Hong Kong was quite successful, and I've had a lot of positive feedback. The most gratifying moments have been when people come up to me and tell me how they've changed their attitude towards ivory and will no longer buy it.

Why did you set up Project C: Change?

I set it up in 2010 to tackle pressing issues such as climate change. But I was at a wedding in South Africa three years ago, and a day before the wedding a female rhino was shot. I went to see it the day after, and it was a horrific sight. It was then that I started looking into the illegal wildlife crime issue.