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Richard Mille launches AirBus Corporate Jet collaborative project RM50-02. The tourbillon split-second chronograph inspired by aero-technology features a titanium-aluminium case and Torq screw and retails at almost CHF1 million. Limited to 30 pieces only. 

Jaeger LeCoultre unveils Christian Louboutin collaboration, putting a sensual spin on the classic Reverso which celebrates its 85thanniversary this year.  

Vacheron Constantin enlists award-winning photographer Steve McCurry for a globe-trotting travelogue to plug its all-new Overseas collection.  

Audemars Piguet uses visual reality technology to unveil its 2016 SIHH novelties.

Montblanc celebrity ambassadors Hugh Jackman, Gwei Lun-mei and Charlotte Casiraghi made a stellar appearance at the booth. 

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SIHH 2016's day 1 saw new gems from Richard Mille, Jaeger LeCoultre, Vacheron Constantin, Audemars Piguet and Montblanc