Gucci has taken the Instagram game to a new level. Working with illustrators and image-makers, Gucci is creating unique updates for its social media. The latest #GucciGram enlisted artists such as Cao Fei, who participated in the brand's "No Longer/Not Yet" exhibition in Shanghai last year, and Australia-based Korean artist Jaesuk Kim.
Titled "Tian", which means "sky" or "heaven" in Putonghua, the digital project commissioned artists to create their own visuals circulating around the theme. Gucci has also created a "Tian" print which depicts hummingbirds and butterflies in refined Chinese painting strokes that were featured in the spring-summer collection. Check out the artworks at gucci.com/guccigram-tian.