- Pitti Uomo 90 takes place in Florence with gorgeous architectural backdrops

- Gucci Museo unveils the brand’s 90-year history

- We visit the renowned tailoring house Liverano & Liverano

- Moscow-based designer Gosha Rubchinskiy presents his SS17 menswear collection

- The day ends with Cartier’s launch event for its new watch “Drive de Cartier”

Read more updates from Pitti Uomo 90 here.


9.35 AM

Beautiful view of ‘Pont Vecchio’ (Old bridge in Italian)


10 AM

Situated in the heart of Florence, the museum pays homage to the city where Gucci’s story began.


10.10 AM

The Green-Red-Green Stripe.

Aldo Gucci, the son of founder Guccio Gucci, Aldo reinforces the brand’s motto first created for the Rome boutique opening in 1938: “Quality is remembered long after the price is forgotten”.


10.30 AM

Gucci Cadillac Seville:

The Gucci Cadillac Seville commissioned by Aldo Gucci and introduced as a limited edition of 200 in 1979.


10.55 AM

A suitcase and toilette case made with crocodile leather, circa 1980s.


11.45 AM

Quick view of Piazza Santa Maria Novella, before going to Pitti Uomo for an interview. 


2.50 PM

A visit to Liverano & Liverano, one of the most renowned tailors in Florence.


7 PM

“ГОША РУБЧИНСКИЙ (Gosha Rubchinskiy in Russian)” Invitation of the Russian designer, Gosha Rubchinskiy.


7.10 PM

Russian designer Gosha Rubchinskiy shows his Spring/Summer 2017 collection, along with a new film at the “Manifattura Tabacchi” – a centuries-old tobacco factory.


9.20 PM

Italian fabric maker Vitale Barberis Canonico organises an outdoor event at Piazza del Mercato Nuovo, Firenze. 


10.20 PM

Renowned French jeweller and watchmaker Cartier’s amazing launch event for the “Drive de Cartier” at The Palazzo Gondi.


10.25 PM

Most of the staff – from the lobby boys and bartenders to the very nice music band – were brought in from Paris.


10.25 PM

The great genius of the Renaissance, Leonardo da Vinci, lived in one of the destroyed houses at this Palazzo.


11.00 PM

One of the French national sport with friends – table football, commonly called foosball.


Delicious Champagne refreshments from Cartier.


From initial sketches to the mould of the product itself.


Like Italian creator Leonardo da Vinci, French house Cartier was inspired by luxury vintage car aesthetics in the creation of the stylish lines and curves of the “Drive de Cartier”.


Drive de Cartier watch in immaculate white.


The watch in different styles.


Drive de Cartier watch, large date, retrograde second time zone & day/night indicator


And last but not least, the Drive de Cartier Flying Tourbillon watch