Between the London and Milan Fashion Weeks, Pitti Immagine Uomo sets itself apart with a five-star schedule

This quiet last day of Pitti Uomo provides the perfect opportunity to analyse the intense past three days in the beautiful city of Florence. No big events are scheduled, so menswear buyers from department stores are finishing their last deals and the press is preparing to fly to Milan Fashion Week.

A bit of chaos is coming into the menswear fashion world. Fashion weeks dedicated to men are losing their attractiveness because of the inclusion of menswear collections inside womenswear shows by many major European fashion houses.

The always-rainy London Fashion Week is often marked by a certain sartorial bipolarity between young avant-garde labels and the classicism of old English houses.

In the upcoming weeks, Milan and Paris fashion weeks will unveil their last fully booked calendar. Next season, the fashion calendars will drastically change the landscape of menswear fashion. Those most affected by these changes will be the buyers from department stores.

Between the London and Milan Fashion Weeks, Pitti Immagine Uomo sets itself apart with a five-star schedule that mixes streetwear from Russian designer Gosha Rubchinskiy, the passion of “Ametora” of Visvim, the creativity of Belgian artistic director Raf Simons, a photography exhibition of Karl Lagerfeld and the chicest French luxury house, Cartier. The fair also serves as a “breeding ground” for young sportswear, contemporary or artisanal brands, in addition to the presence of classic Italian brands.

The recurring images of Pitti Uomo are young men seated outside in the main part of the fair. These gentlemen wearing colorful suits that maybe a little bit too much are commonly called “Peacocks” by the industry. They are willing to stay under the sun, smoking, talking on the phone, drinking a glass of Prosecco, with the ultimate goal to be photographed.