Glossier has become a leader in the beauty space. Photo: ReutersGlossier has become a leader in the beauty space. Photo: Reuters
Glossier has become a leader in the beauty space. Photo: Reuters

Beauty grows into a US$532 billion industry thanks to these 4 trends

Analytics firm Edited says cosmetic companies and beauty brands are avoiding traditional advertising, while social platforms have become more shoppable

Topic |   Beauty
Glossier has become a leader in the beauty space. Photo: ReutersGlossier has become a leader in the beauty space. Photo: Reuters
Glossier has become a leader in the beauty space. Photo: Reuters
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