Will Netflix top Crash Landing on You and It’s Okay to Not Be Okay with Start-Up? Why this new K-drama series starring Nam Joo-hyuk and Bae Suzy will take over your life

Sep 20 , 2020

Netflix show Start-Up is a 16-episode K-drama series premiering on October 10, starring Korean stars Nam Joo-hyuk and Bae Suzy. Photo: Buro Malaysia

Netflix’s new K-drama series Start-Up will release in October 2020 and features a star-studded cast led by Nam Joo-hyuk and Bae Suzy of the former K-pop girl band Miss A – and like Crash Landing on You and It’s Okay to Not Be Okay, it might just be the next series to become wildly popular

Netflix has been slaying it with killer Korean content of late, most notably the wildly popular Crash Landing on You and It’s Okay to Not Be Okay dramas, and now the streaming giant has announced a new addition to its roster: Start-Up, a 16-episode series premiering in October.

K-drama fans are super excited about the upcoming drama series, which is about “young people passionately pursuing their dreams in the world of start-up companies”. The cast includes Nam Joo-hyuk (who will also be seen in new Netflix sci-fi fantasy The School Nurse Files , due to be released on September 25), Bae Suzy (formerly of the teenage all-girl pop band Miss A), Kim Seon-ho and Kang Han-na.

Directed by Oh Choong-hwan (Hotel del Luna, While You Were Sleeping, Doctors) and written by Park Hye-ryun (Dream High, I Can Hear Your Voice, Pinocchio, While You Were Sleeping), Start-Up is set in Sandbox, a fictional Silicon Valley in Korea, and follows the lives of four protagonists following their dreams and striving to achieve their goals through the ups and downs of life.

Start-Up is a 16-episode series premiering on Netflix in October. Photo: Buro Malaysia

Bae Suzy portrays Seo Dal-mi, a go-getter who is extremely passionate about her career and aspires to be known as Korea’s Steve Jobs, while Nam Joo-hyuk plays Nam Do-san, the founder of Samsan Tech, who used to be a maths genius as a child.

The new series follows the lives of four young people pursuing their dreams in the world of start-up companies. Photo: Buro Malaysia

Kim Seon-ho’s character, Han Ji-pyeong, is an investment manager in a venture capital company and is called “the Gordon Ramsay of investments”; the story reveals that he starts his company to pay off a debt.

Kang han-na plays Won In-jae, a second generation chaebol CEO with brains, beauty and a good education, who is doing everything she can to carve out her own legacy and be respected for her skills and talent.

Also in the line-up are Stephanie Lee and Kim Do-wan, as Jung Sa-ha and Kim Yong-san, respectively.

Start-Up is produced by Studio Dragon and new episodes will drop every weekend. Photo: Buro Malaysia

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