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Hailey Bieber’s 5 food-themed beauty trends that went viral: the TikTok star rocked ‘cinnamon cookie butter’ hair, dons ‘latte make-up’ – and has a new Rhode lip gloss collaboration with Krispy Kreme
STORYCarolina Malis
- Hailey Bieber, the model wife of Justin Bieber, is building a beauty empire of her own with Rhode and her viral skincare and make-up tips on TikTok – but which are her most popular trends?
- Her ‘glazed doughnut nails’ at the 2022 Met Gala garnered plenty of attention, as did her take on ‘latte make-up’ – then she gave us the ‘strawberry girl’ look which is also a hit
Social media thrives on an immense reserve of bite-sized clips on the latest beauty trends, and although some of them come and go like the wind, one name continues to stand out as a beacon of creativity and innovation: Hailey Bieber.
With an incredible ability to combine gastronomic delights and beauty, Bieber, 26, has introduced us to a tasty collection of food-related looks that have taken social media by storm – including her most recent hair makeover inspired by a very sweet spread.
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So, in case you missed any of them, here’s a recap of all of her viral food-inspired beauty trends.
1. Cinnamon cookie butter hair
Justin Bieber’s wife’s exploration of food-inspired looks doesn’t stop at make-up and nails. Her latest hair transformation caught the spotlight this week, as she showed off one of the most popular hair trends.
In the hands of celebrity colourist Matt Rez, the Rhode founder updated her layered bob haircut, transitioning from her previous medium-brown with golden highlights to what her and Rez are calling a “cinnamon cookie butter” hue, per his Instagram post. Inspired by its namesake, this versatile shade displays tones ranging from reddish to golden brown and cinnamon-copper undertones, depending on the lighting.
2. Glazed doughnut skin
