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Hope or hype – can at-home LED face masks do what they claim?

STORYCarolina Malis
Kendall Jenner, who recently became a Therabody ambassador, with the TheraFace Mask Glo. Photo: Handout
Kendall Jenner, who recently became a Therabody ambassador, with the TheraFace Mask Glo. Photo: Handout
Beauty

Kendall Jenner and Hailey Bieber swear by them, but what is the truth behind celebrity glow trends and red light therapy?

There’s a certain kind of celebrity selfie that never gets old: the full-face red glow that makes even the most casual bathroom moment look like a scene from a glossy sci-fi film. Victoria Beckham posts hers mid-treatment, Chrissy Teigen wears her mask in bed, Kourtney Kardashian documents entire LED routines on Poosh, and Hailey Bieber famously sent a Medicube device into sell-out chaos after spotlighting it in 2023, a moment that helped grant the brand’s LED tools – today sold by retailers from Walmart to Sephora – global status.
The trend only grew this past October, when Therabody launched the TheraFace Mask Glo, a more accessible version of its original device, and signed Kendall Jenner as its new ambassador, cementing LED masks as both skincare gadget and pop culture accessory. They’ve become props in Vogue profiles, background characters in #GRWMs (“get ready with me” videos), and quiet fixtures in celebrity travel bags. And while the glow looks impressively futuristic, the science behind it is more cumulative than immediate.
Therabody TheraFace Pro. Photo: Handout
Therabody TheraFace Pro. Photo: Handout
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LED therapy itself isn’t new; dermatology clinics have relied on it for years. What is new is the way at-home versions have slipped into the mainstream, not as medical treatments but as lifestyle objects with their own cult appeal. And that’s where the expectations start to drift. “At-home LED masks can absolutely support skin health, but they are often misunderstood,” says Melanie Abeyta, aesthetic nurse practitioner and owner of Harmony Aesthetics Center in Los Angeles.

She explains that these devices can “help reduce mild inflammation, improve radiance, support superficial collagen activity and calm acne-causing bacteria”, but the keyword here is mild. As she puts it, they’re closer to a long-haul supplement than a resurfacing peel. They don’t lift, tighten or wipe out deep breakouts, no matter what the marketing copy implies, and certainly not at the energy levels on devices sold for home use.

CurrentBody LED lip mask. Photo: Handout
CurrentBody LED lip mask. Photo: Handout

People tend to expect a dramatic “before and after”, but the real magic is much quieter: consistency, patience and the kind of gradual brightness that creeps up after a few weeks of steady use. And if that glow feels gentler than what you’d get from a professional treatment, that’s intentional. The gap between at-home LED and in-clinic versions comes down almost entirely to power and precision.

Abeyta explains that professional set-ups (the larger LED panels or dome-like devices you see in treatment rooms) use higher-intensity wavelengths delivered at controlled depths. “They can treat inflammation, acne and early collagen breakdown far more effectively because we can customise the wavelength, the dose and the duration,” she says.

Shark CryoGlow LED face mask. Photo: Handout
Shark CryoGlow LED face mask. Photo: Handout

But there’s a trade-off: professional LED is typically done less often, whereas you can use an at-home mask three to five times a week. That frequency turns them into maintenance tools, something that keeps the progress going rather than creating it. “Together, both approaches can work beautifully, but they serve different roles,” Abeyta adds. “Professional treatments create change, and at-home masks help sustain and support that progress.”

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