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What are anti-inflammation retreats, and do the wellness benefits really last?

STORYBloomberg
A peek inside Acme Wellness Hong Kong's contrast therapy suite, with a cold plunge tub and sauna. Photo: Handout
A peek inside Acme Wellness Hong Kong's contrast therapy suite, with a cold plunge tub and sauna. Photo: Handout
Wellness

Private clubs and hotels are cashing in on US$4,000 retreats that claim to reduce inflammation, offering lymphatic drainage, hyperbaric oxygen therapy and more

The commercialisation of anti-inflammation has taken on a life of its own.
Private members’ clubs are now hosting US$4,000 anti-inflammatory retreats. Hotels have redesigned menus around anti-inflammatory eating. Vibration plates, fitness devices promoted for lymphatic drainage that cause involuntary muscle contractions, are popping up across social media. If you see the phrase “lymphatic drainage” in a spa treatment, the I-word will almost certainly appear soon after.
Anti-inflammatory treatments claim to provide immediate rewards such as less puffiness or a more chiselled jawline. The demand is now filtering through to doctor’s offices. Jason Schroder, a doctor in Tulsa, Oklahoma, and founder of Craft Body Scan, says patients ask him about inflammation nearly every day.
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“Many come into my office saying they read something online,” he says. “They want to know if it’s something to be worried about. Most of my patients have no idea what it actually is but just know that it sounds bad.”

Gua sha performed at Master Ruth in Central, Hong Kong. Photo: Handout
Gua sha performed at Master Ruth in Central, Hong Kong. Photo: Handout

Consumer interest has also surged online. TikTok has 340,000 videos under the “lymphatic drainage” hashtag, with before-and-after videos like one from an aesthetic nurse offering tutorials on how to go from a puffy face to “snatched face” with a 30-second massage technique. The video has 1.4 million views.

Some doctors suggest that these types of sales pitches trade on the fact that many consumers don’t fully understand what purpose reducing inflammation serves. Schroder calls lymphatic-drainage massages helpful after surgery, especially for cancer patients or people dealing with a diagnosed lymphatic disorder. The evidence is weak, he says, for weight-loss purposes. There’s no harm in a relaxing massage, but its benefits are usually temporary and healthy people don’t usually need them.

“Inflammation is designed to help us,” says Philip Calder, professor of nutritional immunology at the University of Southampton in England.

H&M Rollers. Photo: Handout
H&M Rollers. Photo: Handout

The body’s inflammatory response plays an essential role in fighting infection, healing wounds and defending against injury, he says. Health problems can arise when inflammation becomes chronic, contributing to conditions including arthritis, diabetes and cardiovascular disease. Growing research into chronic low-grade inflammation has helped elevate the concept from a niche topic to a mainstream health concern. But somewhere along the way, Calder says, nuance has been lost.

“People like a simple story,” he says. Inflammation becomes “harmful, so here’s what you need to do to fix it.”

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