Why is Nicki Minaj threatening to stop posting on Instagram?

Instagram is testing a new feature in the United States this week that could be its most controversial yet: hiding the number of “likes” on posts.

The new feature, announced by Instagram CEO Adam Mosseri on Friday, has led to a strong backlash, especially from influencers and celebrities.

The feature has been piloted in seven countries including Australia, Ireland and Canada in recent months. When it was rolled out there, influencers complained that hiding likes would give them less leverage over brand deals and sponsored content.

Now, American celebrities are calling out the app for experimenting with removing likes, with some threatening to stop posting to Instagram. Others joked on Twitter about the proposed changes.

“We’re testing this because we want Instagram to be a place where people feel comfortable expressing themselves. This includes helping people to focus on the photos and videos they share, not how many likes they get,” a spokesperson for Facebook, which owns Instagram, said.

Here’s what influencers and celebrities are saying about the new feature that hides likes on Instagram.

Nicki Minaj threatened to stop posting on Instagram if the feature were to take effect.