BTS merchandise: from Mediheal sheet masks to Lemona vitamin tablets – are these K-pop idol-endorsed products actually cool or just plain tacky?
The boys in BTS have tied up with global brands from Starbucks to Hyundai to Fila – but do you really need all these K-pop-endorsed products in your life?
Whether it’s waiting in line to get into the BT21 Line Friends store for BTS merchandise, or saving up enough to purchase the BTS-endorsed Hyundai SUV, there are few limits to expressing one’s fandom when you’re a passionate member of the K-pop band’s fan “Army”. Here are five more bits of BTS mechanise on the market – tacky or must-have? You decide.
BTS and Starbucks’ Be the Brightest Stars campaign
BTS is known across the globe as youth ambassadors, and so it’s great to see them continuing their efforts with the brands they work with. Early this year, Starbucks Korea and BTS unveiled its Be the Brightest Stars campaign, which benefits The Beautiful Foundation, a non-profit organisation that runs career and educational programmes for disadvantaged youth.
The campaign’s cornerstone was an all-purple beverage and food menu, including the Blooming Purple Vin Chaud drink and the BTS logo-topped Purple Berry Cheesecake and Purple Star Cupcake. Also in the line-up were laptop and tablet pouches, coffee mugs and glasses, as well as bag charms, in designs that look like shining stars against a night sky.
Throughout the campaign, Make It Right, one of BTS’s crowd-favourite tunes, was played across Starbucks outlets all over Korea. While it was exclusive to Korea, international fans hope that it will go global soon.
BTS Uno
Fans can’t help but adore the fun and competitive way BTS members play the popular Uno card game, and so thankfully, a special BTS-themed deck was launched by toy company, Mattel.
Aside from having its number cards bearing photos of band members, the BTS Uno deck also includes a special “Dancing Wild” card: whoever plays this card can get the opponent to choose between drawing additional cards, or dancing their favourite BTS choreography.