The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram
The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram

BTS used their cute BT21 characters to invade Facebook Messenger with covert K-pop branding – are animated stickers the future of music?

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music?

Topic |   K-pop, Mandopop and other Asian pop
The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram
The boys from BTS get animated as BT21, an animated version of them that may be a trend for more bands. Photos: Instagram
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