Inside Selena Gomez’s wild Past Life music video – how a Marvel-approved 3D ‘spaceship on wheels’ filmed the surreal, socially distanced MV of the summer
The music video for artist Selena Gomez’s new song Past Life features sweeping views of mountainsides and seascapes, at first glance. But upon looking more closely, you’ll notice what appears to be an ear embedded in a cliff here, or a row of eyelashes in the distance there.
It turns out close-up views of the singer’s face do indeed star in the surrealistic music video, thanks to a 3D-scanning service favoured by the industry. In a tweet posted on July 16, Gomez explained how the Scan Truck works.
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“I stepped into it on my own and it scanned my face up close, which is why the music video looks so real!” she tweeted. Gomez’s new song also features American singer Trevor Daniel.
According to the Scan Truck website, the system is a “3D scanning spaceship on wheels” that acts as a “mobile photogrammetry studio” for movies, video games, commercials and more. The mobile studio features 200 DSLR cameras trained on the subject to capture photorealistic scans, which are then incorporated into a 3D-generated concept. The company’s portfolio includes Marvel’s currently stalled Black Widow, Us, Venom, The Avengers: Endgame and more.
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With the Covid-19 pandemic impacting productions and projects across various sectors, artists are having to get creative with how they, well, create.
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Is it a mountain? Is it a sea? Or is it an ear and eyelashes? Gomez stepped inside the cutting edge Scan Truck – used by Marvel for Black Widow, Us, Venom and The Avengers: Endgame – for her trippy music video to hit new single Past Life