Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart
Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart

Song Hye-kyo, Son Ye-jin, Park Shin-hye … which luxury fashion brands sponsor K-drama’s best-paid stars – and how much extra do they earn?

Actresses like Jun Ji-hyun and Song Hye-kyo have gone from leading ladies to cover girls: meet South Korea’s commercial queens, or CFs, who earn a fortune from endorsing brands like Chanel, Chaumet and Piaget

Topic |   What's hot in Korea
Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart
Korean stars (from left) Jun Ji-hyun, Song Hye-kyo and Son Ye-jin have all raked in cash from high-profile brand partnerships and endorsements. Photos: Alexander McQueen, Chaumet and Smart
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