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The new Serena Williams? How Japan’s Naomi Osaka became the world’s highest-earning female athlete

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A transfer of power? Naomi Osaka and Serena Williams of the US meet at the net after their 2018 US Open women’s singles final match. Photo: AFP
A transfer of power? Naomi Osaka and Serena Williams of the US meet at the net after their 2018 US Open women’s singles final match. Photo: AFP
Naomi Osaka

At age 22, Osaka was the world’s highest-earning female athlete last year, banking US$37.4 million – more than any other sportswoman has ever earned in a single year

Naomi Osaka was officially the highest-paid female athlete in the world last year. According to Forbes, the 22-year-old tennis star raked in US$37.4 million throughout 2019 alone.

It’s a feat that involves several records broken: Serena Williams was the world’s highest-paid female athlete for four years running and Maria Sharapova previously held the title for the most money earned by a female athlete in a single year.

Naomi Osaka leaves the court after defeating Petra Kvitova of the Czech Republic in their group match at the WTA Finals tennis tournament in Shenzhen, October 2019. Photo: EPA-EFE
Naomi Osaka leaves the court after defeating Petra Kvitova of the Czech Republic in their group match at the WTA Finals tennis tournament in Shenzhen, October 2019. Photo: EPA-EFE
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Following her launch into the pro tennis spotlight, Osaka also has a string of lucrative endorsement deals under her belt, all of which contribute to her growing fortune.

A representative for Osaka declined to comment on the financial details of Osaka’s various endorsements.

Here’s how Osaka became the highest-paid female athlete.

Japan’s Naomi Osaka is counting the millions she is raking in. Photo: AP
Japan’s Naomi Osaka is counting the millions she is raking in. Photo: AP

Naomi Osaka earned US$37.4 million in the past year – more than any other female athlete has ever made in a single year – and she’s only 22

Osaka’s earnings broke the record for the most money earned by a female athlete in a single year. That record, per Forbes, was previously held by Maria Sharapova, who earned US$29.7 million in 2015.

Her earnings also ended Serena Williams’ winning streak as the world’s highest-paid female athlete, a title William held for the past four years, with Osaka earning US$1.4 million more than Williams over the last 12 months, according to Forbes. Osaka ranks in the 29th spot and Williams ranks 33rd among the 100 highest-paid athletes in the world.

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