Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo
Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo

From ‘Lipstick King’ Austin Li to Lie’er Baobei: the charitable Chinese live-stream influencers fighting Covid-19, poverty and empowering women

It’s easy to assume that China’s most influential KOLs only care about sales numbers, but you’d be wrong – some are leveraging their celebrity to help others, donating to coronavirus charities, building rural schools, championing local produce and empowering young women in marginalised communities

Topic |   Chinese influencers
Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo
Chinese KOLs who champion socially responsible causes; Austin Li, Lie'er Baobei and Becky Li. Photos: Weibo
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