Blackpink are unshakeable Samsung ambassadors: Jisoo, Jennie, Rosé and Lisa refuse iPhone selfies, have special Galaxy S20 colours in their honour, and show off the South Korean smartphone brand in music videos

Oct 12 , 2020

Blackpink are apparently proud ambassadors for South Korean mobile phone brand Samsung. Photo: Samsung/Handout

K-pop girl group Blackpink’s brand endorsement power is legendary – they were the first to try the Samsung Galaxy Fold, showing sneak peeks on their Instagram feeds, and boast a special edition Galaxy A80 – but they won’t take selfies for you if you have an iPhone

Nobody does it like Blackpink when it comes to brand deals.

All four members made the top 15 list in South Korea’s September K-pop idol brand reputation survey, according to Korean sports and entertainment newspaper Sport Chosun, and their selling power is obvious from their brand campaigns.

As Samsung ambassadors, their promotions and special collaborations can excite tech-inclined fans just as much as their recent hit comeback song Love to Hate Me. Here’s everything you need to know about the K-pop supergroup’s involvement with Samsung, including the BP-approved special edition gadgets and much more.

Blackpink special edition Galaxy A80

Last year, Samsung released a special Blackpink edition of its Galaxy A80 in black and pink, of course, with the group’s logo on the back. The phones were available in Vietnam, Thailand, Malaysia and Singapore in very limited numbers.

Galaxy products in the Kill This Love music video

You’ll notice Samsung products flashed at you when you are watching Blackpink’s music videos. In their Kill This Love video, Jisoo wears Galaxy earbuds and Rose sports a Galaxy Watch Active, while Jennie holds up a Galaxy S10+ and Lisa waves the phone while rapping.

Jennie Red Galaxy S20 and S20+ phones

In February, Samsung released a special colour called Jennie Red for the Galaxy S20 and Galaxy S20+ phones, as well as the Galaxy Buds+, for network provider KT in South Korea.

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