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British Formula One driver Lewis Hamilton – why is he less popular than he should be as seven-time world champion? Photo: @lewishamilton/Instagram
British Formula One driver Lewis Hamilton – why is he less popular than he should be as seven-time world champion? Photo: @lewishamilton/Instagram

Lewis Hamilton can be hard to like, but why do the British press love to hate the Formula One legend? Even matching Michael Schumacher’s seven championship wins didn’t win universal praise at home

Britons’ love of the underdog makes the all-conquering driver and his team less popular, while the media portrays him as a diva and hypocrite: a preachy vegan with a jet-set lifestyle who lives abroad to avoid tax

British Formula One driver Lewis Hamilton – why is he less popular than he should be as seven-time world champion? Photo: @lewishamilton/Instagram
British Formula One driver Lewis Hamilton – why is he less popular than he should be as seven-time world champion? Photo: @lewishamilton/Instagram
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